Wahyu Budi Priatna, Dr. Ir. MSi

Wahyu Budi Priatna is a Lecturer in Agribusiness at the Department of Agribusiness, Faculty of Economics and Management, IPB University, with a strong interdisciplinary background in socioeconomics and communication science. He earned his Bachelor’s degree in Socioeconomic Studies from IPB University and completed his Master’s and Doctoral degrees in Communication at Universitas Padjadjaran. His academic career combines agribusiness education with strategic communication, entrepreneurship, and digital information systems. He teaches business communication, group communication, photography, entrepreneurship, leadership, agribusiness information systems, negotiation, and entrepreneurship economics across vocational, undergraduate, and postgraduate programs.

His research focuses on agribusiness communication, entrepreneurship, and digital transformation of food systems. His international and national publications analyse gender and labour participation, carbon footprint reporting in vocational campuses, MSME branding, marketing communication in tourism villages, digital traceability in dairy farming, and entrepreneurial performance in fisheries and coffee enterprises. Through research, teaching, and community engagement, he aims to strengthen communication strategies, digital systems, and entrepreneurial capacity to improve competitiveness and sustainability of Indonesia’s agrifood and MSME sectors.

Examining how communication, branding, and media relations influence consumer trust, MSME competitiveness, and agrifood market performance.

Analysing entrepreneurial behaviour, leadership, and innovation to improve the performance of agribusiness and fisheries enterprises.

Developing digital information systems, carbon footprint monitoring, and traceability tools to support transparency, efficiency, and sustainability in agrifood value chains.