Rita Nurmalina, Prof. Dr. Ir. MS

Rita Nurmalina is a Professor of Agribusiness at the Department of Agribusiness, Faculty of Economics and Management, IPB University, with academic training in agriculture, agricultural economics, and environmental economic policy. She teaches across undergraduate to doctoral programs, covering agribusiness economics, marketing, supply chains, value chains, global agribusiness, strategic marketing, and benefit–cost analysis, reflecting her strong interdisciplinary expertise. She also plays an active leadership role in the academic governance of IPB University, serving in postgraduate commissions, professorial councils, and agribusiness policy divisions.

Her research integrates market analysis, food systems, and environmental economics. Her extensive international and national publications examine climate impacts on coffee production, technical efficiency of smallholder farming, dairy and beef policy, rice and broiler price transmission, palm oil and coconut trade, and digital transformation of traditional retail systems. Through quantitative modelling, value chain analysis, and policy evaluation, she aims to strengthen sustainability, competitiveness, and resilience of Indonesia’s agrifood systems in domestic and global markets.

Analyzing price transmission, market integration, and competitiveness across crop, livestock, and processed food supply chains.

Evaluating climate-smart agriculture, environmental policy, and production efficiency to support long-term food security.

Using economic modelling and benefit–cost analysis to assess policies and strategies for sustainable agribusiness development.